Posted on November 5, 2012

Every nonprofit has a great deal invested in its name, program and reputation. Having a strong presence in the community allows a nonprofit to advocate on behalf of its mission and to assist its clients. However, changes in technology have redefined the definition of community. Now a nonprofit’s community is defined by more than a physical address. Community also includes the network of individuals and organizations connected to your nonprofit through the internet.

The session will give an overview of the following:

• How social media can impact an organization’s brand,
• How a nonprofit may successfully exploit new media to increase awareness and to raise resources, without afoul of other organization’s intellectual property,
• How to protect your organization against those that would use the Internet and other social media to exploit your organization’s name, reputation and other intellectual property, and
• Explore an organization’s responsibility with respect to its employees’ and volunteers’ use of the Internet and other social media.

When: Tuesday, November 27, 2012
10:30am until 3:30pm

Moderator: Elizabeth Guggenheimer, Lawyers Alliance for New York

Location: DLA Piper LLP
One Atlantic Center
1201 West Peachtree Street, Suite 2800
Atlanta, GA 30309-3450

Click here to register

Presented by Pfizer Strategic Legal Thinking Seminars for Nonprofit Executives and DLA Piper