Posted on May 19, 2016

So many emails, so little time. If you’ve ever wanted to solicit donations or invite donors to your next fundraiser with a simple email, this is the session for you. Advertising laws, such as the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 (CAN-SPAM), govern how businesses, even nonprofits, use email marketing. During this 30-minute webinar, we’ll consider:

• Who can you email, and do you have to permit them to unsubscribe from your mailing list?
• Key aspects of the law and how it applies to your communications plan.
• How can you ensure your organization stays compliant?

We’ll provide practice tips, cautionary tales, and lots of examples of getting it right (and wrong).