Posted on July 1, 2015

Whether your organization has just been born or has been serving the community for decades, you may not realize that your organization’s trademarks and branding are valuable symbols for trust and quality to those you serve. The reputation of your organization is inseparable from its brand. As a result, it is important that these intellectual property assets are selected with care. It is also critical to protect your trademarks from infringement or dilution by others, which can be common in the nonprofit space.

This webcast will appeal to those both new and experienced in the area of nonprofit brand management. With the opportunity for interactive Q&A, we will generally discuss:
• How to select strong, non-descriptive trademarks.
• How to police your brand and handle infringement disputes.
• Tips on maintaining an effective social media presence.
• Making “creative review” part of your marketing culture.

Wednesday, July 15, at 10am
Presenter: Anuj Desai, Arnall Golden Gregory

Please click on the link below to view the webcast live on July 15.
We will also send a reminder email with the webcast link a day in advance of the webcast.

To sign in to the webcast, please click here.

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