Social media is an invaluable tool that helps you connect with donors, clients, volunteers and stakeholders in a personal way. These platforms give you new and exciting ways to tell your story, but sometimes that story gets hijacked by negative comments. These public controversies can threaten your credibility, your reputation and your funding. This live webcast covers how to prepare for negative engagement, how to address it in the event of a crisis, and how and when to take legal action.
During this 30 minute webcast, our speakers will help nonprofits understand:
• What to do before a crisis happens
• How to approach negativity from a public relations perspective
• Response strategies
• Legal remedies
Presenters: Ashley Harp, Jackson Spalding, and Sam Casey, Sutherland
After a frustrating day at work, an employee comes home, logs onto Facebook, and posts on her wall that she hates her boss, her co-workers are incompetent, she doesn’t get paid enough, and she works too many hours. When her boss learns about the posting, the employee is fired. Under federal labor laws, this firing might be illegal.
With the use of social media on the rise, employers are facing the difficult decision of what to do when employees discuss work-related issues on social media. This is especially a concern for nonprofits, which rely on public image and trust to remain sustainable. In each situation, employers must react carefully so as to not tread on employees’ rights under federal law. This new article on our website discusses recent actions by the National Labor Relations Board concerning discipline or termination of employees for social media postings and suggests best practices for employers to avoid problems.
Odds are that many of your employees regularly visit online social networking sites like Facebook and Twitter. It’s also likely that more than a few maintain their own blogs. You may even have employees that maintain sites on behalf of your organization. Should an employer care about what employees are doing online? Absolutely! During this webcast, our speakers help nonprofits understand the following risks related to social networking activities:
- Discrimination and harassment
- Copyright infringement
- Protection of your organization’s proprietary and confidential information
- Other legal risks for employers
- How to use social media safely and successfully
Our speakers then provide best practices for creating and enforcing policies to minimize these risks.
Lael Bellamy, Chief Counsel & Chief Privacy Officer, ING Americas
Justin Connell, Associate, Elarbee, Thompson, Sapp & Wilson LLP