Trademark

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Posted on July 19, 2018

Applying for a trademark is a crucial step in solidifying and protecting your organization’s hard work and reputation. However, when applying for a trademark, your address, email address, and other details of your registration are added to the public domain. This gives unethical companies the opportunity to flood your mailbox and your email with deceiving notices in an attempt to get you to pay for private trademark renewal services you do not need. Please be aware that you are not required to pay for services through these private companies to renew a trademark registration.

Posted on July 16, 2015

Whether your organization has just been born or has been serving the community for decades, you may not realize that your organization’s trademarks and branding are valuable symbols for trust and quality to those you serve. The reputation of your organization is inseparable from its brand. As a result, it is important that these intellectual property assets are selected with care. It is also critical to protect your trademarks from infringement or dilution by others, which can be common in the nonprofit space.

This webcast will appeal to those both new and experienced in the area of nonprofit brand management. With the opportunity for interactive Q&A, we will generally discuss:

• How to select strong, non-descriptive trademarks.
• How to police your brand and handle infringement disputes.
• Tips on maintaining an effective social media presence.
• Making “creative review” part of your marketing culture.

Presenter: Anuj Desai, Arnall Golden Gregory

Please click here to view the webcast.

Please note that 33 minutes into the webcast we experienced some technical difficulties.

Posted on December 7, 2011

You put a lot of creativity into your Organization’s logo, but have you protected it? Learn about Trademarks, and how to keep your image your own.